Government moves (slowly) on Do Not Call

One solution to flood of telemarketing calls to those people who don't want em is the establishment of a Do Not Call database. The idea is simple: an online database of phone numbers of people who have requested to not be called. The devil is in the detail, and that's what has kept it in the too-hard-basket for so long. Over the weekend, though, the government made a move on the issue:

30 October 2005

A solution for nuisance calls: Options for an Australian Do Not Call register
A discussion paper canvassing options for a national, legislated Do Not Call register was released today by the Minister for Communications, Information Technology and the Arts, Senator Helen Coonan.

“Australian consumers are increasingly frustrated by interruptions from telemarketers, particularly unsolicited calls that come from call centres overseas,” the Minister said.

“But in formulating a way to cut down on unsolicited calls there are a number of important issues to consider including how bodies such as charities and legitimate market researchers can continue to operate.

“The discussion paper I am releasing today is a vital step in formulating how a national, legislated Do Not Call register would work in Australia.”

Check out the discussion paper, which can be downloaded here.

Call Centres: efficient but unhelpful?

An interesting clip from an interesting article by economics guru Ross Gittins in the Sydney Morning Herald during the week. From "An efficient ride up the garden path":

One example of means supplanting ends that always springs to my mind is the way we have to put up with talking to the companies we deal with via call centres.

We all hate them, yet we've had them thrust on us. Why? Because, if you ignore all the time-wasting, frustration and misinformation to customers, the introduction of call centres has greatly increased the efficiency and productivity of our big companies.

Part of the productivity improvement of which the Howard Government so frequently boasts has come from the move to call centres. And most of us - not just the rich, but most of us - have shared in the fruits of that productivity improvement, in the form of the higher real wages the Government also keeps reminding us of.

Trouble is, though our incomes are higher as a result of call centres, our quality of life is lower - lower than when we were poorer. Why is this a good deal?

[The worst thing about call centres is the misinformation. The goods and services we buy have become more complex - which is why we have to keep ringing up about them - but, at a time when access to specialist advice has become more necessary, companies fob us off with generalists, phone-answerers who know surprisingly little about the product.]

More on WorkChoices

Looks like Waiting on Hold has cracked it for a mention on Crikey.

Also in that edition is another similar report to the one published on Waiting on Hold yesterday:

3. Promoting IR: Where those taxpayer dollars are going...

An anonymous tipster writes:

Curious to see Beazley and Co complaining about $100 million of taxpayer money going to the advertising and associated costs to promote the Government's new IR reforms, definitely valid as it appears.

I work for a Private Call Centre Operator in Melbourne – on Thursday there was a staff email sent out asking for volunteers to work in a new campaign on our days off or work back late/start early for a couple of hours. The incentive was above the standard rate of pay to work on the campaign – what it was at the time was a mystery and we wouldn't find out until the day of training (also the same day that we "hit the phones").

The rates were $22.50 p/hr for Monday to Friday, $28 p/hr for Saturday and a whopping $37 p/hr for Sunday. (Normal rates are approx $15 p/hr during the week for perms and $19 p/hr for casuals).

But here is where it gets interesting. First shift for this campaign was today (Sun. 09/10) – started at 10am for two hours of paid training and then do a four hour shift from 12-4pm, with another group starting training at 2pm to take over from 4-10pm. Training consisted of telling us that the campaign was the WorkChoice Hotline (inbound call centre) and we would be responsible for answering very basic questions regarding the "proposed" legislation that has not yet been finalised.

We were told the advertising campaign would start that day... I sat on the phone waiting for a call from 12pm right through to 4pm, as did approximately another 150-160 operators, shock/horror – NO CALLS. The advertising hadn't even begun!!! No-one knew the hotline number to call in the first place!

So there we sat for four hours with not one call for four hours, at a rate of $37 p/hr. When I got home later in the day I took notice that the advertising didn't even start till halfway through the 6pm news.

So approximately $35,000 in wages is what was paid out to our group (not including Supervisors and Trainers) to sit there and do nothing! And that is what we were getting paid – God knows what the company was actually pulling from them. Only regret? I wished I had taken along The Latham Diaries to ease the boredom.

To top it off, it was mentioned that the Government had originally asked for a 300 seat call centre to be operated at the start.

Any other reports?

WorkChoices hotline

Day One of the Government's new Workplace Reforms hotline, and word has reached Waiting On Hold that things were remarkably quiet on the phones. According to a source who was on the front line, the government is using three call centres - one in Canberra one in Sydney and one down in Melbourne - to handle the calls, but on the first day there was barely a trickle, let alone a flood.

The government launched the information campaign on the next round of workplace reforms with the PM and the Minister at a press conference in Canberra, followed up by a TV ad campaign blitz on Sunday media, directing people to both the hotline and the new website, WorkChoices.

Such was the woeful lack of calls to the hotline that some employees reported not taking a single call in a shift. Given the generous pay for work on a Sunday - $37 an hour - it amounts to an embarassment for the government and a shameful waste of taxpayer dollars. Considering that the government has designated long hours for the hotline (at 8am-10pm seven days a week it keeps longer hours than most government hotlines) the massive expense seems likely to grow.

Much as those of us in the industry dream of good pay with few calls, it's hard not to wonder about just how ineffective and poorly planned this campaign seems to be. No real objective for the hotline beyond selling the government's message, no detail on the legislation available yet, and a decent website keeping most punters happy. Just what is the point? Still, nice work if you can get it!

Hola!

From the US comes Eastern Research Services, Inc:

Founded in 1992, Eastern Research Services LLC is one of the nation's largest independent telephone data collection companies, and the country's largest bilingual (English and Spanish) market research call center company.

With over 600 dually fluent telephone interviewers all located in the United States, ERS’s Bilingual Research Services (BRS) division provides its clients with the only accurate way to collect data via telephone with the fastest growing population segment in the United States.

As always, market research telephone data collection is our only business.

The company calls it "Language of Choice" interviewing, and given the rapidly growing Spanish-speaking hispanic population in the US, it makes a lot of sense. Surely there's some potential for an idea like this to take off in Australia. Plenty of call centre employees speak are fluent speakers of a second language, and it's rare that these skills get put to good use. True, there's no 'obvious' second language to offer, but speakers of Greek, Vietnamese, Italian and Chinese languages are likely to be kept pretty busy.

What's the difference?

One call centre is much like the next, right? With so much employee churn in an industry that is built on casualisation, it is tempting to lump them all together.

Just a few weeks back, the results to find the leading employer in Australia and New Zealand were released:

Hewitt Associates Announces Australia and New Zealand's Best Employers

SalesForce named overall Hewitt Best Employer for 2nd consecutive year

Sydney -- Hewitt Associates (NYSE:HEW), a global human resources services firm, today announced the 2005 Hewitt Best Employers in Australia and New Zealand (ANZ). The following organisations were honoured in the study:

2005 Hewitt Best Employers in ANZ

Winner
SalesForce

Best New Entrant
ING Direct

Special Commendation for Consistent Improvement (in alphabetical order)
seek.com.au
Swiss Re

Hewitt Best Employers (in alphabetical order)
American Express
Bain & Company
Bayer Healthcare ANZ
Blackmores
British American Tobacco
Carson Group
Dell
Golder Associates
Medtronic
Nokia
Select Australasia
Westaff

Now in its fifth year, the Hewitt Best Employers in ANZ study is jointly managed by Hewitt Associates, The Australian Graduate School of Management (AGSM) and AFR BOSS magazine, and aims to better understand the link between people practices and business performance. With over 160 organisations and 40,000 employees taking part this year, it is the largest employee research project and market practice audit in the Australia and New Zealand region.

So there you have it - SalesForce it is. Given that the study was not limited to call centres, but covered businesses of all kinds, it is surprising to see a call centre at the top of the list. For a start, many call centres have turned to outsourced labour to fill their seats rather than hiring their staff directly. Sure, this gives them plenty of flexiblity in hiring and firing, but it does create a big barrier to becoming an employer of choice.

This isn't the first time SalesForce has featured prominantly in this survey. According to their website, they made the top ten list in both 2001 and 2003, and in 2004 and again this year has won the 'Best Employer' award.



Here's what SalesForce say about employee satisfaction:

Why being a top 10 employer is crucial

It’s common knowledge that many outsource call centre and field sales operators treat their employees in ways that deter great conversational performances – inadequate training, draconian conditions, workhouse environments that fail to stimulate. Such circumstances breed dissatisfied, de-motivated employees with negative attitudes that are reflected in every conversation.

Attracting and retaining career-minded individuals is the key to delivering extraordinary conversations hour after hour, day after day.

So that's the official line at SalesForce, but what do these satisftied, motivated well-trained, well-stimulated employees think of their working conditions?

Call Centre Comedy

This lobbed into the Mad Bunyip's pouch this morning (lame? yep):

This year's Melbourne Fringe Festival features a comic play called "Call Girls". It's about the lives, loves & hang-ups of a busy call centre

Written and performed by two of Melbourne's favourite comedians (Janelle Koenig & Vanessa Bennett), the show highlights the amusing side of life on the phones and what we all do to keep a sense of humour about working 9 to 5. The show promises to not only be a fun night out, but would give your social club members a chance to have a good laugh about the people and situations they often face.

When: Weds-Sat throughout Fringe (Sept 21-Oct 8) at 9pm

Where: Glitch Bar & Cinema, 318 St George's Rd, North Fitzroy

Cost: $12 for groups of 5 or more

How: Fringe Ticketing 8417 8777 or www.melbournefringe.com.au


Call Girls

Janelle Koenig & Vanessa Bennett

Looks kinda fun.

Telemarketing rant

There is nothing more pleasing than being at home of an evening watching a movie or having dinner with the family or soaking in a well-earned bubble bath or alphabetising your pet rock collection and being interrupted at 7.15pm by a phone call from some guy in India who wants to offer you a 40 per cent discount on a set of gold-plated metal posts suitable for fences and for gates and for inserting up the wazoo of some guy in India. Or possibly not.

Make no mistake: the telemarketing industry is a highly organised, highly regulated, highly respected entity - with "highly respected" being used here in its strictest possible sense so as not to be confused with terms such as "deeply despised", "universally resented" or "immeasurably annoying".

Still, when telemarketers are at parties they don't tell anyone they're telemarketers. They tell them they're ... signwriters, astronauts, hookers, professional sandblasters - anything - just to get people off the subject. This isn't because they are liars, but because they don't want to find themselves with a swizzle-stick up each nostril and a bowl of eggplant dip on their head.

Jim Schembri writing in The Age on Friday has done his best to give telemarketers as almighty wallop. Whilst the message might hurt a bit, the piece is funny as all hell. It's true that telemarketers do have a pretty low public standing, and it makes life tough for those who do it day in and day out. Everyone seems to have a telemarketing horror story, and it doesn't seem to be a perception that will change easily. Maybe it's time for a more public defence of telemarketing rather than simply allowing the sales staff on the front-line to cop all the abuse.

(Note to self: do not attend party with Jim Schembri and eggplant dip.)

Welcome!

Welcome to Waiting on Hold. This is intended as a place for people who work in call centres to talk about the things that are important to them. There are about 150,000 people working in the call centre industry in Ausralia, yet there are few opportunities to share stories, swap gossip and get to know what is happening with others in the industry. This is a chance to change that.

Speak up, anonymously if you like, and tell the world what life is like in your call centre workplace. Post a comment, or email the Mad Bunyip (mad_bunyip@hotmail.com) if you want to become a contributer, and tell the world what you think.