Friday, September 30, 2005

Hola!

From the US comes Eastern Research Services, Inc:

Founded in 1992, Eastern Research Services LLC is one of the nation's largest independent telephone data collection companies, and the country's largest bilingual (English and Spanish) market research call center company.

With over 600 dually fluent telephone interviewers all located in the United States, ERS’s Bilingual Research Services (BRS) division provides its clients with the only accurate way to collect data via telephone with the fastest growing population segment in the United States.

As always, market research telephone data collection is our only business.


The company calls it "Language of Choice" interviewing, and given the rapidly growing Spanish-speaking hispanic population in the US, it makes a lot of sense. Surely there's some potential for an idea like this to take off in Australia. Plenty of call centre employees speak are fluent speakers of a second language, and it's rare that these skills get put to good use. True, there's no 'obvious' second language to offer, but speakers of Greek, Vietnamese, Italian and Chinese languages are likely to be kept pretty busy.